The "Caffè Pontevecchio Firenze" brand was born in 2014 from an idea of Alfonso Petrella.
Alfonso, born in Campania but Florentine by adoption, brings with him the tradition and culture of coffee from his land of origin; from Florence he appreciates the art of beauty, the meticulous research into attention to detail and elegance in all its expressions.
Starting from his passion, Alfonso studies, attends training courses and visits the various roasting companies to get to know the production and transformation phases of the coffee bean.
This also allows him to develop his own idea of artisan coffee. For this he researches and selects the best single origins, consults with local roasters and studies the blends of artisan coffees that reflect his vision.
The name of the brand wants to represent both the high quality of the product and the elegance of the city in which it originates: Florence. The colors of CPF are black and gold: black like the color of roasted coffee, gold that represents the goldsmith shops of Ponte Vecchio.